TECHNOLOGY

ThermoFisher is a laboratory equipment manufacturer. Along with test tubes, pipettes and traditional lab gear ThermoFisher also builds high tech mass spectrometers and other devices that are vital in ensuring that our food supply is safe. I was brought in to update their look in print, creating ads, trade show graphics, and a complete redesign of their flagship communication, the Food Safety Insider magazine.

Working with a small agency, I was engaged to develop creative concepts for Google’s Chromebook roll-out to educational institutions. The challenge was to create an administrators’ kit that was at once as simple as the Chromebook itself and yet had an element of reveal and discovery. I created the graphics for the ‘hat box’ kit, which contained 10 Chromebooks and a tray with branded schwag for the administrator. End-user instructions were incorporated into Chromebook belly-bands, and branded collateral was designed to create a holistic beta administration tool that highlighted the ease of deployment.

As creative director at Vetta Zelo, a small digital marketing agency, I worked with a number of interesting clients on uniquely fascinating projects. Intersections, Inc. a publicly-traded internet and identity security company, engaged Vetta Zelo on two projects during my tenure: branding and developing a desktop and mobile app for a unique and promising ‘card not present’ credit card fraud solution. We also branded and developed the ‘Privacy Now!’ identity theft protection solution, a subscription web portal that brought a number of existing fraud protection services into one dashboard. My role in these projects was strictly front end design, process management, and branding.